Echinacea purpurea 'White Swan' is a striking perennial that features elegant, pure white daisy-like flowers with a prominent, green central cone. The petals are broad and graceful, creating a soft, serene display that contrasts beautifully with the dark green foliage. Flowering from mid-summer to autumn, 'White Swan' thrives in full sun and well-drained soil, making it ideal for borders, cottage gardens, or naturalized landscapes. This variety attracts pollinators such as bees and butterflies, adding both beauty and ecological value to your garden. With its graceful blooms and long-lasting presence, Echinacea 'White Swan' is perfect for creating a refined, tranquil focal point in your garden.